"This sticker is dangerous and inconvenient, but I do love Fig Newtons." Ricky Bobby, Talladega Nights

If you can’t see where you are going how are you going to get there? This could be related to many things in business…but specifically I am talking about your vision. It may start with the high-level vision you have in vinyl letters on the wall, but it goes into far more detail than than...the vision in your head and, more importantly, in your heart. When you achieve that vision what, specifically, does that look like? What do you do, where do you do it? Who is there with you? What does it feel like? What does it smell like?......How did you get there?

CAMERON HEROLD calls this the Painted Picture, in his book Double Double. When you know where you are going, then you can plan on how to get there and in this book Cameron gives practical guidance on how to make that happen, from someone who has done it multiple times…one of the things I love about this book is that these are real tools you can use today, not a theoretical framework you have to figure out how to apply yourself.

Reading this book will not only inspire you…it will give you tools to make big things happen.